Dewey's Bakery: Gaining Customer-Level Profitability Insights with Promomash

Summary

As Dewey's Bakery expanded its retail business, understanding customer-level profitability became increasingly complex, particularly when selling through distributors. The team needed a clearer picture of where products were selling, how trade investments were performing, and which customers were contributing to profitability. By combining Promomash's trade management capabilities with sales data from Crisp, Dewey's gained the visibility needed to analyze performance more efficiently and make better-informed decisions.

The Challenge

Selling through distributors made it difficult for Dewey's Bakery to connect sales activity to individual retail customers and accurately assess profitability. Without an integrated view of sales, promotions, and trade spending, understanding the true financial performance of each customer required significant manual effort.

The Solution

Dewey's partnered with Promomash and Crisp to bring together distributor sales data and trade management information. With more detailed visibility into sales performance and associated trade spending, the team could drill down to individual retail chains, evaluate promotional effectiveness, and better understand customer-level profitability.

The Results

• 12 hours saved: Reduced the time required to determine customer-level profitability.
• Greater customer-level visibility: Gained the ability to analyze profitability for specific retail chains, including those served indirectly through distributors.
• More actionable trade insights: Connected sales performance with trade spending to better evaluate promotions and their financial impact.
• More efficient decision-making: Improved access to the information needed to assess customer performance and guide trade investments.

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