Graza: Building a Scalable Foundation for Trade and Deduction Management

Summary

As fast-growing olive oil brand Graza expanded its retail business, the team recognized the need to move beyond spreadsheets before manual trade and deduction management processes became a barrier to growth. Partnering with Promomash and Crisp, Graza established a more scalable approach to managing deductions, tracking trade spending, and gaining the insights needed to plan future promotions with greater confidence.

The Challenge

With limited historical trade data, Graza relied on spreadsheets and experience-based estimates to plan promotions and manage trade spending. Manual deduction processes were time-consuming and increasingly difficult to sustain as the business grew. The team needed better visibility into spending and a reliable foundation for future trade planning.

The Solution

Graza implemented Promomash's TradeGenius platform and managed deduction services, supported by the Promomash team of experts. Promomash took over deduction capture, categorization, validation, and disputes, while integration with Crisp brought sales performance data into the trade management platform for more detailed analysis.

The Results

• Significant time savings: Reduced manual deduction management work, freeing the team to focus on growth-oriented priorities.
• Centralized trade and deduction visibility: Gained detailed access to spending and deductions by customer, product, and promotion.
• Integrated sales performance data: Connected Crisp data with trade management information to support more timely performance analysis.
• Better prepared for future growth: Established the foundation to evaluate promotional effectiveness, measure sales lift, and improve trade planning.

Read the Full Graza Success Story