4th & Heart: Turning Deduction Management into Measurable ROI

Summary

As 4th & Heart scaled its business, managing retailer deductions became increasingly complex, time-consuming, and costly. After trying multiple approaches with limited success, the growing ghee brand partnered with Promomash to streamline deduction management, improve financial accuracy, and recover more invalid deductions. The result: a more efficient finance operation, stronger cash flow, and a measurable return on investment. 

The Challenge

4th & Heart struggled with manual, error-prone deduction tracking and dispute resolution. Previous solutions created additional work, proved costly, or failed to integrate effectively with existing accounting processes. The finance team needed a scalable approach that could reduce administrative effort while improving recovery and reconciliation.

The Solution

The Results

• 4.6× return on service cost from invalid deductions recovered in 2024 alone.
• Tens of hours saved monthly, according to CEO Max Dichter, through reduced manual oversight.
• Faster dispute resolution and greater recovery of improper deductions than with previous solutions.
• Improved financial accuracy and team morale, allowing finance to focus on higher-value work.