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The Promomash Story
One brand's loss becomes every brand's win.
How did Promomash begin? It goes all the way back to 2006. A guy named Yuval Selik and his wife Alla had a big dream. They launched a skin care brand called L’uvalla – one of the first organic skin care lines to hit the market. Growth and national expansion came within just a couple of years. But then almost as quickly, success turned to losses and heartbreak.
Watch to see how it all led to Promomash.
About the Founders:
Yuval Selik &
Chris Ambarian
Dynamic Duo.
Odd Couple.
Yin and Yang.
Yuval Selik and Chris Ambarian are two very different personalities that somehow just work better - together. One day the pair met through their wives. Then after a few evenings smoking cigars in Chris' backyard cabana in Pasadena, California, an unexpected and epic business partnership began.
Yuval had this crazy idea for a business based on his struggles in CPG - the third such idea for this banker by day and serial entrepreneur by night. And Chris - a successful 30+ year engineer-turned-marketing executive looking at early retirement - was listening. The vision that became Promomash began to develop - and two strangers became lifelong friends and business partners.
Our Journey
Since 2015, we've been trusted by hundreds of brands to help them promote and manage their CPG business better.
2015
Yuval and Chris introduce Promomash to brands at Natural Products Expo West. The platform officially launches with a focus on in-store demo and field marketing event management.
2017
Promomash is the leading sampling and in-store demo management software and service with over 200 clients and 300% YoY growth.
2019
Promomash for Trade v1.0 is released to a small list of clients on beta and development begins on another critical problem for emerging brands: deduction management.
2020
The pandemic shuts down in-store demos and events; Promomash launches the industry's first end-to-end Deduction Management Service later that year.
2021
Sampling starts to return and Promomash reintroduces itself with expanded Trade Promotion Management and Deduction Management software and services.
2022
Promomash partners exclusively with Crisp to integrate daily sales data into Promomash trade reporting & analytics. This marks a first for the industry, enabling real-time plan vs actual performance analysis.
2023
Promomash rebrands its entire solution portfolio to CPGenius™ with a closed-loop trade management platform and services not available anywhere else in the industry.
2024
Promomash is ranked by G2 as a Leader in the Trade Promotion Management category due to its high number of satisfactory reviews and average rating.
The Promomash Culture
The engine that drives our mission forward.
You can't help CPG brands become financially healthier and successful without some serious skill sets. But even with all the technical skill in the world, we're nothing without our unique Promomash culture. It's what unites us as Promomashers, helps us serve our clients better, and makes this company a great place to work.
Our Guiding Principles
How we treat each other and what we expect from one another matters - and applies to every single Promomasher from the top down.
Freedom & Responsibility
We've been a 100% remote company since Day 1. Our team members have the freedom to work whenever, wherever, knowing it's the results that matter.
Respect & Appreciation
People come first, and how our people are treated - and treat each other - is the heart of our culture.
Make a Positive Impact
Our core purpose is to lift CPG brands, the industries in which they do business and the people that work in those businesses.
What we look for in Promomashers
