As 4th & Heart scaled its business, managing retailer deductions became increasingly complex, time-consuming, and costly. After trying multiple approaches with limited success, the growing ghee brand partnered with Promomash to streamline deduction management, improve financial accuracy, and recover more invalid deductions. The result: a more efficient finance operation, stronger cash flow, and a measurable return on investment.
4th & Heart struggled with manual, error-prone deduction tracking and dispute resolution. Previous solutions created additional work, proved costly, or failed to integrate effectively with existing accounting processes. The finance team needed a scalable approach that could reduce administrative effort while improving recovery and reconciliation.