Mid-Day Squares: Gaining Trade Spend Visibility and Expert Support for Hyper-Growth

Summary

As functional chocolate brand Mid-Day Squares expanded rapidly across the U.S. and Canada, managing retailer deductions and understanding trade spending became increasingly challenging. The team needed a solution that could keep pace with growth while providing the financial visibility and hands-on support required to make smarter decisions. With Promomash, Mid-Day Squares gained more efficient deduction management, detailed trade insights, and a dedicated team invested in its success.

The Challenge

Rapid retail expansion brought growing volumes of deductions and increasingly complex trade spending. Mid-Day Squares lacked the time and internal resources to manage these processes effectively and needed clearer visibility into spending across markets, customers, products, and promotions.

The Solution

After evaluating several providers, Mid-Day Squares selected Promomash for its combination of trade management technology, managed services, CPG industry expertise, and integration with Crisp. The Promomash team supported a time-sensitive implementation, helping the brand establish the reporting and deduction management processes needed to support its growth.

The Results

• Rapid implementation: Promomash helped the team meet its aggressive onboarding timeline and prepare for upcoming budgets and planning deadlines.
• Clearer financial visibility: Gained the ability to analyze trade spending separately across the U.S. and Canada, as well as by account, product, and promotion.
• Faster, more informed decisions: Improved access to trade data helped sales and finance evaluate spending and make decisions together.
• Hands-on expert support: Promomash's Client Success team became a key part of the solution, providing ongoing guidance alongside the platform.

Read the Full Mid-Day Squares Success Story