The Honey Pot: Recovering $56K in Invalid Deductions and Uncovering New Retail Growth Opportunities

Summary

Rapid retail expansion created new challenges for The Honey Pot Company, from managing growing retailer deductions to understanding promotional profitability and identifying missed sales opportunities. By combining Promomash's trade and deduction management services with Crisp's retail analytics, the feminine wellness brand gained more actionable insights and greater operational efficiency. Early results included $56,000 in recovered invalid deductions, faster promotion analysis, and a distribution opportunity that brought a top-selling product into 900 additional stores.

The Challenge

As The Honey Pot expanded into major retailers, its teams relied on spreadsheets and disconnected data to track promotions, analyze trade spending, and manage deductions. Evaluating promotional profitability was time-consuming, while limited visibility into store-level sales and product distribution made it difficult to identify growth opportunities.

The Solution

The Honey Pot implemented Promomash's trade promotion management platform and managed deduction services alongside Crisp retail analytics. Promomash's experts organized, validated, and disputed deductions, while integrated sales and promotional data enabled more detailed performance analysis. The combination helped the team evaluate promotional ROI, identify distribution gaps, and make better-informed decisions across its retail business.

The Results

• $56,000 in invalid deductions recovered: Promomash identified more than $122,000 in invalid deductions and recovered over $56,000 during the first four months.
• 55 minutes saved per promotion analysis: Work that previously took approximately an hour could be completed in just 5–10 minutes.
• 900 additional stores: Crisp data revealed a distribution gap that led to The Honey Pot's top-selling product being added to 900 UNFI-served stores within three months.
• Better trade and retail decisions: More granular performance data supported promotional ROI analysis, retailer negotiations, and identification of growth opportunities.

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