.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
Promomash CPGenius™ Demos & Events
Unleash the ROI Potential of In-Store Demos & Events
Trusted by CPG Leaders & Disruptors
Field marketing can't be valued if it's not proven.
Field marketing activities are invaluable for a CPG brand's growth, learning and innovation - but if activities are disconnected and managed across spreadsheets and emails, it's difficult to prove that value.
Say goodbye to spreadsheets & logistics headaches.
CPGenius for Demos & Events simplifies the planning, execution and analysis/optimization of in-store demo and field marketing events - allowing you to focus on scaling and profiting from your program instead of getting caught up in endless hours of admin and logistics work.
Manage the entire event lifecycle in
one single platform.
Plan Events
Easily create single or multiple events in bulk, then schedule and staff those events with brand ambassadors (BAs) in the area.
Approve & Pay
Verify event execution with photo check-in/check-out. Review & approve event reports and expenses for BA payment.
Report & Analyze
Analyze event performance and trends by BA performance, reported product sales, survey feedback, and so much more.
With Retail Execution, you get a suite of additional capabilities that empower you to manage all of your field sales and marketing activities in the CPGenius platform.
-
Manage merchandising & shelf management activities
-
Added CRM capabilities for sales activity and store visit tracking
-
Boost field marketing reporting capabilities with AI-powered insights
User-Friendly Experience for
Brand Ambassadors & Field Reps
Brand ambassadors and field reps can easily accept scheduled events, check in and out of events, complete event reports, and get paid through a simplified, mobile-friendly user experience.
Measure true lift & ROI from your program.
With the Crisp sales data connector, you’ll be able to see actual sales lift from demos at Whole Foods, compare actual vs reported BA sales performance, access demographic data for demoed vs non-demoed stores, and more.
Get feedback directly from the field in real-time.
Create and customize surveys and post-event reports to collect feedback and data on sales, foot traffic, product quality, and more. Leverage the data to improve, innovate, and make informed decisions for your brand - the sky's the limit.
Manage programs for
one or many brands.
If you're managing programs for multiple brands as a CPG or an agency, you can do it all seamlessly with CPGenius for Demos & Events.
Dedicated client support
from Day 1 & beyond.
When you sign up with Promomash, you'll have a dedicated Client Manager by your side to help get your program set up and customized to your business.
CPGenius for Demos & Events
Features & Benefits
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
%20(1).svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
Field Marketing
Resources & Best Practices
-
Demos and SamplingIRL (In Real Life) is Back in 2025: Seizing the...
After years of enduring digital solitude post-pandemic, consumers are coming back to life - IRL, or "in real life," that is. ...
-
Demos and SamplingA Guide to Great CPG Field Marketing Management
Ready to dive into the wild world of field marketing management and in-store demos? If you work in marketing for a growing ...
-
Demos and Sampling5 Ways to Finally Tie Demos to Actual Sales
If you’re an emerging CPG brand – especially one that’s introducing a new, innovative product to the market – demos and ...
-
Field MarketingSocial Sampling Now Available for Promomash...
Emerging brands looking for a new - or additional - creative way to get their product into consumers' hands now have an ...
-
Demos and SamplingSampling’s New Perfect Pairing: Online...
The return of in-store demos at major sampling staples like Whole Foods and Costco is truly a welcome relief to a whole ...
-
Demos and Sampling5 Lessons from a Half-Million In-Store Sampling...
Young and emerging food and beverage brands are often surprised to find that to get on store shelves, they may need to ...
-
Demos and Sampling7 Reasons Why Earlier is Better for Demo...
Remember the old saying, “The early bird catches the worm”? It meant that someone who wakes up early and gets at it before ...
-
Demos and SamplingYour Demo Reports are Way More Important than You...
Demo reports are one of the biggest missed opportunities in field marketing today. Why? Demos and in-person field marketing ...
-
Demos and SamplingYour Demo Reports are Way More Important than You...
CEOs are not dumb. You may not understand their madness right now, but with any luck and a bunch of hard work, someday you ...
-
Demos and SamplingTo Demo or Not to Demo? That is the question...
Demos and events can often be seen as a source of frustration and wasted resources for brands and, to a lesser extent, ...
-
Demos and SamplingThe #1 Under-Exploited Opportunity in Nutritional...
It’s a truism because most humans respond more urgently to an active headache than to the prospect of proactively avoiding ...
-
Demos and Sampling
IRL (In Real Life) is Back in 2025: Seizing the...
IRL (In Real Life) is Back in 2025: Seizing the...
Read More -
Demos and Sampling
A Guide to Great CPG Field Marketing Management
A Guide to Great CPG Field Marketing Management
Read More -
Demos and Sampling
5 Ways to Finally Tie Demos to Actual Sales
5 Ways to Finally Tie Demos to Actual Sales
Read More -
Field Marketing
Social Sampling Now Available for Promomash...
Social Sampling Now Available for Promomash...
Read More -
Demos and Sampling
Sampling’s New Perfect Pairing: Online...
Sampling’s New Perfect Pairing: Online...
Read More -
Demos and Sampling
5 Lessons from a Half-Million In-Store Sampling...
5 Lessons from a Half-Million In-Store Sampling...
Read More -
Demos and Sampling
7 Reasons Why Earlier is Better for Demo...
7 Reasons Why Earlier is Better for Demo...
Read More -
Demos and Sampling
Your Demo Reports are Way More Important than You...
Your Demo Reports are Way More Important than You...
Read More -
Demos and Sampling
Your Demo Reports are Way More Important than You...
Your Demo Reports are Way More Important than You...
Read More -
Demos and Sampling
To Demo or Not to Demo? That is the question...
To Demo or Not to Demo? That is the question...
Read More -
Demos and Sampling
The #1 Under-Exploited Opportunity in Nutritional...
The #1 Under-Exploited Opportunity in Nutritional...
Read More