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Promomash CPGenius™ Trade

Trade Promotion Management -
Managed for You.

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Promomash CPGenius™ Trade is the leading TPM platform for brands that need more than software - with embedded experts to support trade spend planning, promotions and deductions end-to-end.

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Trusted By

  • Gimme Seaweed
  • Poppi
  • The Honey Pot
  • Clearly Canadian
  • Odyssey Elixir
  • Nick's
  • Graza

Good trade spend management matters.


Trade spend is typically a CPG brand’s largest expense after cost of goods sold - and can equal up to 25% of gross revenue. That's why effective trade promotion management (TPM) is essential. Without proper management, trade spend becomes inefficient, margins erode, and teams lack visibility, accountability, and confidence in their results.


Even the best TPM software can't solve trade challenges for resource-constrained, growing CPG brands. That's where CPGenius Trade is different.

CPGenius_trade_blue

Manage trade with an
entire support system behind you.


CPGenius Trade is much more than a TPM platform. It's a comprehensive approach to trade management that includes 4 Ps: People, Platform, Process and Partnership. Most TPM implementations fail because of no dedicated internal resource, breakdowns in system maintenance, and lack of overall ownership. With Promomash that's all solved with a dedicated team of experts doing the heavy lifting for your team each step of the way. The result? A trade and commercial business source of truth your sales, finance and executive teams can rely on for timely, accurate insights.

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What's possible with CPGenius Trade 

Asset 1-2
Centralize trade promotion & account planning
Asset 2-2
Monitor plan vs. actual progress & adjust forecast in-flight
Asset 3-2
Model & visualize projected impact of promotions
Asset 4-1
Manage your entire promotional calendar in one view
Asset 5-1
Track promotion execution & performance
Asset 6-1
Connect sales data for real-time promo lift & ROI insights
Asset 7-1
Understand profit & loss by customer, product or promotion
Asset 8-1
Match spend to promotions for easier settlement & close-out
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Optimize performance with a full trade analytics suite

Add-On Service: Sales Commission Prep

Promomash Sales Commission Prep

Simplify commission preparation by transforming complex sales data, territory assignments, and commission rules into accurate, commission-ready outputs every month—without the spreadsheets, manual reconciliation, or disputes.

  • Consolidate POS, invoice, and receipt data

  • Ensure accurate territory sales crediting

  • Standardize commission rules

  • Deliver monthly commission-ready reports

Deduction Management - Handled.

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With CPGenius™ Deductions you can leave deduction and settlement hassles to our team of experts - and gain a wealth of trade spend insights in return. AI-assisted with expert HITL (humans-in-the-loop) throughout the process, turnkey deduction management from Promomash can help you recover real dollars and stop the profit leakage.

Success Beyond Go-Live with
Ongoing Managed Services

What really sets Promomash apart from other TPM platforms happens after onboarding. That's when your trade success support system kicks into high gear. Your dedicated team of experts will collaborate on an ongoing basis to ensure your team is getting what they need from the CPGenius Trade platform. They will also help you maintain the system by following the PESO (Plan, Execute, Settle, Optimize) process, completing related tasks, data maintenance, and conducting periodic business reviews.
 
 
settings

Setup for Success
Implementation includes data modeling, ingestion and integrations.

personal-data

Expertise at Scale
Your system & data are maintained by our CPG experts, assisted by AI.

review

Ongoing Reviews
Expert-led business reviews deliver key insights for your team.

A Trusted Leader in Trade Promotion Management

Yuval Selik, CEO of Promomash

Rooted in CPG

For over a decade, we've served brands from $5M to $500M and beyond. Our founder was a brand owner himself.

3 Billion in Trade spend managed by Promomash

Billions Managed

Our people + platform service manages billions in trade spend and thousands of promotions for our clients.

Promomash is top ranked on G2

Top-Ranked on G2

Named a Leader in the Trade Promotion Management category. But don't take our word for it - read our clients' reviews.

What Our Clients Say

  • Manager of Marketing Analytics

    Group 153

    “Transformed trade for the better”

    The most obvious advantage that Promomash has is the team that works there. We have had nothing but great experiences with everyone we've worked with, ranging from IT, to our Deductions team and our Promotional support. They have a wealth of knowledge which has been a huge asset for a mid-sized brand such as ourselves. Moving from managing our promotions on Excel to Promomash has been a total night and day change of our day to day operations. We are able to simply send an email to them capturing the promotion and it gets added into our promotional/ deduction sheet and is ready to go. Finding a trade rate, or an individual promtion is no longer a huge chore to track down and it makes a fantastic repository for all our documents, invoices, deductions, etc. On the dispute side, it has saved our team a full day of work per week, not having to file disputes and the disputes that Promomash has filed for us has resulted in an incredible success rate. It has been a big hit so far for us internally and we are looking forward to what innovation Promomash will continue to provide in the platform moving forward!

  • Trade Spend Analyst

    Group 153

    “Simplified reporting”

    Moving away from umpteen rows and columns in reports to visual summaries within a single platform has removed the manipulation of data within Excel documents to provide a single source of truth for Sales People and an easier reference point for Finance in reviewing BvA.

  • Regional Sales Manager

    Group 153

    “Makes our jobs effortless”

    Promomash has been an absolute game-changer for our company. Their team is not only sharp and detail-driven, but genuinely wonderful to work with. Their professionalism shines through in everything they do, and their consistent follow-up keeps us perfectly aligned. Simply put, they make our jobs easier—and we couldn’t be more grateful for the partnership.

  • Senior Accountant

    Group 153

    “Accurate data”

    I like how attentive and proactive our team is and how much of a perfectionist our team members are to ensure we have accurate data and no invalid deductions are slipping through the cracks.

  • Dave Rodgers, VP of Sales

    Group 153

    “Gives clear visibility into performance!”

    I have had the opportunity see the tool launch with our company and candidly it's a pretty powerful tool, especially for CPG brands that run trade promotions, field marketing, in-store events, and need to manage deductions at a small shop or even massive scale companies! A few of upsides builds out End to End Promo Management, Visibility with Deductions and Chargeback visibility is incredible all in real time with strong analytics that provides you with granularity in the platform you will source to validate trade, daily! Accountability and workflow supported by terrific customer service best in class! Yuval and his team will lead you on a journey that provides you with the training, scalability and the control to drive growth! Great line by Yuval that I love: Stop performing success, LIVE IT! Dave Rodgers, Vice President of Sales at Chef Bobo Brands

  • Ayyaz Zakaria, CFO

    Group 153

    “The people make it special”

    When it comes to TPMs, the system can do one thing, but it's really the people driving the issues with acceleration that makes or breaks the implementation...We've been very effective in that we've been able to scale and keep the same customers. A lot of it has to do with the brute willpower that people like Eddie and Virginia bring. 

  • Controller

    Group 153

    “Exceptional support”

    The team at Promomash is a pleasure to work with. This team delivers a level of service that would otherwise require a large number of full-time employees, ultimately saving us both time and money.

  • Vice President of Marketing

    Group 153

    “Highly recommend”

    Promomash is the perfect solution for us to track trade spend, plan accounts, and manage deductions with limited internal bandwidth. Implementation was fast and effective and we are up and running. What gets measured gets managed, so if you are using a clunky system or internal spreadsheets, this will be a gamechanger for you. Highly recommend for CPG businesses looking to get a handle on trade spend!

Read More Reviews on G2

Watch: Helping Brands Transform Trade

All
Trade
Deductions

Frequently Asked Questions

Why do CPG brands choose CPGenius Trade over spreadsheets?

As CPG brands grow, spreadsheets often become difficult to manage as trade spending, promotions, customers, and reporting requirements increase. Manual processes can lead to version-control issues, inaccurate accruals, limited visibility into trade spend performance, and time-consuming reporting.

CPGenius Trade provides a centralized trade promotion management (TPM) platform that replaces disconnected spreadsheets with a single source of truth for trade planning, forecasting, accrual management, promotion tracking, and performance analytics. This gives teams greater visibility into trade spending, customer profitability, and promotional effectiveness while reducing manual effort and improving data accuracy.

What truly sets Promomash apart is that we don't just provide software. Every customer is supported by a dedicated team of trade and deductions experts who help manage the platform, maintain data quality, optimize processes, and support ongoing operations. This allows brands to move beyond spreadsheets without needing to build a large internal trade management team or rely on costly consultants.

The result is better visibility, stronger financial controls, more accurate forecasting, and greater confidence in trade spend decisions.

How is Promomash different from other trade management software providers?

Promomash is more than a trade promotion management (TPM) software provider—we act as an operational partner for your trade and deductions processes. Most trade management software vendors focus primarily on software implementation, integrations, and user training. After go-live, ongoing support is often limited or available only through premium service tiers or external consulting engagements.

Promomash takes a different approach. From implementation through ongoing operations, every customer is supported by a dedicated team of trade and deductions experts who help manage system administration, data quality, process optimization, and day-to-day execution. Our team becomes an extension of your organization, providing hands-on guidance to help maximize the value of your trade management investment.

We built our service model around the realities of CPG organizations. Many brands lack the internal resources required to manage trade promotion management software, deductions, and trade spend data effectively. By combining powerful TPM technology with ongoing expert support, Promomash helps brands improve adoption, maintain clean data, reduce administrative burden, and achieve better trade spend visibility and control.

What size CPG brands are the best fit for CPGenius Trade?

CPGenius Trade is designed for emerging, growth-stage, and mid-market CPG brands that need greater control and visibility over trade spending but may not have the resources required to support a traditional enterprise TPM platform. We've worked with brands from $5M to $500M+ in annual revenue to solve these challenges.

Whether your organization is outgrowing spreadsheets or replacing an existing trade management solution, CPGenius Trade provides the technology and operational support needed to scale efficiently.

How long does it take to implement CPGenius Trade?

Implementation timelines vary based on business complexity, data availability, and integration requirements, but most clients begin realizing value within 3-4 months - significantly faster than with traditional enterprise TPM platforms. Our team works closely with your organization throughout implementation to configure the system, validate data, establish workflows, and ensure users are prepared for adoption. Because Promomash provides both software and operational expertise, customers avoid many of the delays that occur when implementation is left to internal teams or handed off to third-party consultants.

What internal resources are required to manage CPGenius Trade?

Unlike many TPM solutions that require dedicated internal administrators or external consultants at an additional cost to the brand, CPGenius Trade includes a team of trade and deductions experts who help manage the ongoing administration of the platform. We act as an extension of your team, providing support with data management, process optimization, reporting, and day-to-day system maintenance. This allows brands to gain the benefits of a robust TPM solution without needing to build a large internal trade operations team.

Can CPGenius Trade integrate with our ERP and other business systems?

Yes. CPGenius Trade is designed to work within your existing technology ecosystem and can integrate with ERP systems, financial platforms, sales data sources, and other business applications. Our implementation team works with each customer to determine the appropriate data flows and integration requirements, helping ensure a reliable and accurate source of truth for trade spending, forecasting, and profitability analysis.

Some of the most commonly used ERP integrations we support include NetSuite, QuickBooks, Sage, and many other custom integrations. For sales data, we connect via Crisp for UNFI, KEHE, Whole Foods, Walmart, Target, Kroger, and many other major retailers. We also support custom built integrations. Ask your Promomash sales representative about specific integration needs.

Trade Promotion Management
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    The Trifecta of CPG Trade Spend Management

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    On the road to becoming a $100M brand, Mid-Day Squares has faced plenty of challenges. Anyone who has followed this buzzy ...

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    5 Strategies to Boost Retail Sales Velocity

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    Why does managing promotions for indirect customers often feel like you're in a game of 3D chess? Let's break it down…

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    5 Ways to Finally Tie Demos to Actual Sales

    If you’re an emerging CPG brand – especially one that’s introducing a new, innovative product to the market – demos and ...

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    The Butterfly Effect of a Disorganized Trade...

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    The Power of Unit Economics in CPG

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    Overspending on Trade Promotions? How to Find Out...

    Read More
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    Flying Blind: The Case for Real-Time Trade...

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    12 Ways Promomash + Crisp Will Make You a CPGenius

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    Iteration: The Path to the Perfect Product

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    The Secret Weapon in a David vs Goliath Strategy

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