The people
& platform
top-performing CPG brands rely on to manage trade spend better.
From trade promotion management to deductions and field marketing - handle it all with the combined expertise & technology CPGenius™ offers.
Trusted by category leaders & disruptors
Launching a retail brand got us started.
Helping others do it better keeps us going.
Our founder Yuval Selik once started his own skincare brand and bears the scars of the retail rollercoaster. That experience inspired the mission behind Promomash.
Our Story
Our Solution
We help CPG brands
optimize trade spend efficiency.
Increasing the output of every dollar spent on trade marketing & promotion is critical for financial success. Promomash helps brands plan, manage and optimize trade spend in three areas: trade promotion management, deduction management, and field marketing (in-store demos & events).
- Trade Promotion
- Deductions
- Demos & Events
CPGenius™ Trade
One source of truth for trade promotion management & account planning.
- Organize all customer contracts & agreements in one source of truth
- See & plan promotions in a single calendar view
- Track & match spend to promotions
- Monitor plan vs. actual & adjust plan in-flight
- Analyze promo lift & effectiveness
- Identify the most/least profitable customers, promos or products
CPGenius™ Deductions
The industry’s most comprehensive CPG deduction management service.
- End-to-end deduction management using AI automation & expert humans-in-the-loop
- Dedicated team of deduction specialists to assist from coding & validation to dispute & recovery
- Dashboard provides drill-down spend insights & deduction progress reporting
- Facilitate promo reconciliation & month-end closes
CPGenius™ Field Marketing
Industry-leading in-store demo & field marketing event management platform.
- Plan, schedule, and staff events from demos to store visits - all in one place
- Manage, train and pay brand ambassadors & event staff
- Analyze event performance and ROI based on actual sales data
Trade Promotion
CPGenius™ Trade
One source of truth for trade promotion management & account planning.
- Organize all customer contracts & agreements in one source of truth
- See & plan promotions in a single calendar view
- Track & match spend to promotions
- Monitor plan vs. actual & adjust plan in-flight
- Analyze promo lift & effectiveness
- Identify the most/least profitable customers, promos or products
Deductions
CPGenius™ Deductions
The industry’s most comprehensive CPG deduction management service.
- End-to-end deduction management using AI automation & expert humans-in-the-loop
- Dedicated team of deduction specialists to assist from coding & validation to dispute & recovery
- Dashboard provides drill-down spend insights & deduction progress reporting
- Facilitate promo reconciliation & month-end closes
Demos & Events
CPGenius™ Field Marketing
Industry-leading in-store demo & field marketing event management platform.
- Plan, schedule, and staff events from demos to store visits - all in one place
- Manage, train and pay brand ambassadors & event staff
- Analyze event performance and ROI based on actual sales data
Industry-leading trade platform & expert team:
all included.
Because it takes more than software to achieve more in trade.
Most TPM or deduction management software implementations don't work because they miss a critical part of the equation: people. More specifically, trade & deduction experts. Promomash CPGenius includes everything (and everyone) your team needs to succeed well beyond implementation.
Why Promomash
Helping brands win
since 2015.
We’ve worked with hundreds of brands for over a decade and have been recognized as a G2 leader in the Trade Promotion Management and Deduction Management categories, thanks to our clients.
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What Our Clients Say
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Manager of Marketing Analytics
“Transformed trade for the better”
The most obvious advantage that Promomash has is the team that works there. We have had nothing but great experiences with everyone we've worked with, ranging from IT, to our Deductions team and our Promotional support. They have a wealth of knowledge which has been a huge asset for a mid-sized brand such as ourselves. Moving from managing our promotions on Excel to Promomash has been a total night and day change of our day to day operations. We are able to simply send an email to them capturing the promotion and it gets added into our promotional/ deduction sheet and is ready to go. Finding a trade rate, or an individual promtion is no longer a huge chore to track down and it makes a fantastic repository for all our documents, invoices, deductions, etc. On the dispute side, it has saved our team a full day of work per week, not having to file disputes and the disputes that Promomash has filed for us has resulted in an incredible success rate. It has been a big hit so far for us internally and we are looking forward to what innovation Promomash will continue to provide in the platform moving forward!
-
Trade Spend Analyst
“Simplified reporting”
Moving away from umpteen rows and columns in reports to visual summaries within a single platform has removed the manipulation of data within Excel documents to provide a single source of truth for Sales People and an easier reference point for Finance in reviewing BvA.
-
Regional Sales Manager
“Makes our jobs effortless”
Promomash has been an absolute game-changer for our company. Their team is not only sharp and detail-driven, but genuinely wonderful to work with. Their professionalism shines through in everything they do, and their consistent follow-up keeps us perfectly aligned. Simply put, they make our jobs easier—and we couldn’t be more grateful for the partnership.
-
Senior Accountant
“Accurate data”
I like how attentive and proactive our team is and how much of a perfectionist our team members are to ensure we have accurate data and no invalid deductions are slipping through the cracks.
-
Dave Rodgers, VP of Sales
“Gives clear visibility into performance!”
I have had the opportunity see the tool launch with our company and candidly it's a pretty powerful tool, especially for CPG brands that run trade promotions, field marketing, in-store events, and need to manage deductions at a small shop or even massive scale companies! A few of upsides builds out End to End Promo Management, Visibility with Deductions and Chargeback visibility is incredible all in real time with strong analytics that provides you with granularity in the platform you will source to validate trade, daily! Accountability and workflow supported by terrific customer service best in class! Yuval and his team will lead you on a journey that provides you with the training, scalability and the control to drive growth! Great line by Yuval that I love: Stop performing success, LIVE IT! Dave Rodgers, Vice President of Sales at Chef Bobo Brands
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Ayyaz Zakaria, CFO
“The people make it special”
When it comes to TPMs, the system can do one thing, but it's really the people driving the issues with acceleration that makes or breaks the implementation...We've been very effective in that we've been able to scale and keep the same customers. A lot of it has to do with the brute willpower that people like Eddie and Virginia bring.
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Controller
“Exceptional support”
The team at Promomash is a pleasure to work with. This team delivers a level of service that would otherwise require a large number of full-time employees, ultimately saving us both time and money.
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Vice President of Marketing
“Highly recommend”
Promomash is the perfect solution for us to track trade spend, plan accounts, and manage deductions with limited internal bandwidth. Implementation was fast and effective and we are up and running. What gets measured gets managed, so if you are using a clunky system or internal spreadsheets, this will be a gamechanger for you. Highly recommend for CPG businesses looking to get a handle on trade spend!
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