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Designed specifically for CPG trade and deduction workflows
We do the heavy lifting.
You focus on your brand's goals.
According to G2, 66% of software buyers do not adopt successfully. Traditional TPM and deduction management systems often force teams to choose between spending time on the implementation or delivering on company goals. The implementation usually loses, resulting in underutilization.
Promomash reduces the burden of implementation and maintenance. Our team of CPG experts step in to help you set your system up for success - and keep it running. They will also partner with you to help drive adoption, accountability and change in your organization.
A Whole System Built to Help Brands Succeed.
Delivering successful trade outcomes for CPG brands requires more than just software and features. So we designed an entire system to do just that.
The Four Ps of Promomash CPGenius™
People
Dedicated CPG trade and deductions experts actively collaborate and stay with your team from Day 1 of onboarding to day-to-day maintenance, throughout the duration of our partnership.
Platform
Our leading platform for trade promotion management (TPM) and deduction management is purpose-built and designed around an industry-recognized, closed-loop process.
Process
The PESO (Plan, Execute, Settle, Optimize) process is the foundation of our platform and the work we do for our clients. It ensures nothing falls through the cracks.
Partnership
Partnership is the glue that holds it all together. Clients trust us to deliver what is promised, and we depend on their collaboration to help them succeed.
Dedicated Trade Success Team
When you sign up for Promomash CPGenius™ trade and/or deduction management services, you get a whole team providing expert managed services to move your brand's transformation forward.
Client Manager
Your day-to-day contact and relationship owner. Coordinates seamlessly between trade and deductions teams, ensuring platform execution flows without gaps.
Deduction Account Manager
Manages the deduction team and meets regularly with clients to answer questions, provide spend insights, and translate deduction data into actionable intelligence.
Trade Analyst
Day-to-day account management: builds baselines, enters promo plans and contracts, maintains data integrity, supports trade-to-deduction matching, and delivers reporting insights.
Deduction Admin
Hunts down deduction invoices, backup documents, and supporting files across emails, portals, and cloud repositories—ensuring complete data capture for accurate processing.
Managed Services provided by Promomash are more than basic, ticket-based service & support. It's a guaranteed services agreement - customized to the specific needs of your brand.
How People Made the Difference for Poppi
Ayyaz Zakaria
CFO at Poppi
“When it comes to TPMs, the system can do one thing, but it's really the people driving the issues with acceleration that makes or breaks the implementation...We've been very effective in that we've been able to scale and keep the same customers. A lot of it has to do with the brute willpower that people like Eddie and Virginia bring.”
Watch the Full Video
Modern TPM Platform
Tailored to Your Brand
Purpose-built, process-driven, and customized to your business by our team.
AI and automation where it creates real impact
2,000+ updates & enhancements in 2025 alone
Lower TCO
Versus TPM Alternatives
When shopping for a TPM platform (or similar CPG trade/deduction management solution) it's important to include the cost of human talent needed to run the system effectively for a true apples-to-apples comparison. With Promomash, these costs are covered - making us a lower total cost of ownership (TCO) option long term compared to other TPM vendors and alternatives.
What You Need
TPM Platform Access
Trade Promotion Manager
Deduction Matching Team
Trade Analyst & Operations
Success Tracking & Leadership
Promomash
Included in cost
Included in cost
Included in cost (2-4 people)
Included in cost (1-3 people)
Included in cost
Other TPM Vendors
Included in cost
Not included
Not included
Not included
Not included